Local Acquisition Strategy · 150–250 Placements
Three distinct target flyers, two purpose-built cards, and trackable QR attribution codes. Never print one generic flyer for all venues.
Flyer A · Premium Editorial
Placements: Hair salons, lash/brow studios, designer boutiques, wellness spas.
Headline: Salon-style nails. Made by you.
Tracking: src=flyer_salons
Flyer B · Girls' Night / Social
Placements: Cafés, community boards, apartment lobbies, creative coworking.
Headline: Your next girls' night just got better.
Tracking: src=flyer_cafes
Flyer C · Educational / Value
Placements: Fitness studios, university campuses, community hubs.
Headline: 4 Steps: Size · Prep · Design · Apply.
Tracking: src=flyer_community
Card 1 · Atelier Brand Card
Cream 16pt stock, minimal serif typography, gold accents. Outlines workshops, custom sets, and collections with QR to shop/book.
Card 2 · Referral Engine
Deep ink stock with gold lettering. Back: "GIVE $10, GET $10 · She gets $10 off her first workshop; you get $10 credit." Code: FIRSTLIGHT10.
Countertop Signage
Self-standing 4 × 6 in tent card for salon check-in desks and café counters with quick-scan reservation QR.